transformal GmbH:»transformal GmbH«

Challenge

The transformal GmbH was founded to pursue independent and original work that is nevertheless accessible to critics. A challenges from a business perspective then is, that far more research projects fail than succeed.

Archive data
C Manufacture	Chronology based on predominant business activity: 2003-2011 Management consultancy; 2012-2014 Start-up consulting; 2015-2018 Research and Development; 2019 Management consultancy; 2020-2021 Research and Development; 2023 Management consultancy; 2024-2025 Research and Development
G Maturity	Semi-finished work

Business conduct

The business conduct aligns with the model of a ›split existence‹. Rendering services generates capital that can then be used for research and development.

Personal conduct

This requires a high degree of personal identification by the sole proprietor. As a researcher, they must personally identify with the task. As a businessperson, they must detach themself from it in order to extract the best possible gain—much as an artist must separate themself from their work so that it may become an artwork.

In the case of transformal GmbH, Olaf Langmack's life conduct eventually became an aspect of his business conduct and vice versa.